And we'll wind in the target.

It's also got a little chin barbel here with a blue luminescent lure on it that it can use to attract prey from a long way off.

This is an optical lure that I've used.

This is a viperfish, and it's got a lure on the end of a long fishing rod that it arches in front of the toothy jaw that gives the viperfish its name.

It's got these fishing lures on the bottom. They're going up and down.

And I thought, You know, that might actually make a pretty good lure.

And so the industry has spent over 100 million dollars specifically on bait stations to prevent termites from eating your house.

And when the fishermen move off, the crows fly down, reel up the lines, and eat the fish or the bait.

And cockroaches, as anyone who's tried to get rid of them knows, have become really immune to the poisons that we're using.

He has no lure for attracting food and no teeth for eating it when it gets there.

And then I encouraged the ants to come 'round by putting sugar and things like that.

And I can't claim for sure that the optical source brought it in, because there's bait right there.

And what you're seeing here is a bait box with a bunch of like the cockroaches of the ocean there are isopods all over it.

We kill using long lines, with baited hooks every few feet that may stretch for 50 miles or more.

Five inch fishing lure, it's a big fishing lure, with a three pronged hook in the back, and outside it said, Harmful if swallowed.

This is a Christmas tree of a fish everything on this fish lights up, it's not just that lure.

I gave a talk on unobtrusive viewing and optical luring of deep sea squid in which I emphasized the importance of using quiet, unobtrusive platforms for exploration.

First, on 9 May, the IDF accidentally fired a shell into Lebanon, into an open area east of Al Khiam, in the course of an operation to destroy booby traps in the Shab'a farms area.

They can throw out a target it's a carpet shaped like a seal and in will come a white shark, a curious critter that will come right up to our 16 ft. boat.

Young women and girls, often the victims of poverty, unemployment and social inequality, are lured into these activities by promises of lucrative jobs, marriage brokers and tourism agencies.

If I can watch which lure you use to catch a fish, or I can watch how you flake your hand axe to make it better, or if I follow you secretly to your mushroom patch, I can benefit from your knowledge and wisdom and skills, and maybe even catch that fish before you do.

Pelagic longline fishing in the Pacific is a highly unselective fishing technique that uses monofilament lines at the shallow surface of the high seas stretching as much as 60 U.S. miles with as many as thousands of baited hooks.

For example, the U.S. agency NOAA Fisheries reopened the Hawaiian pelagic longline fishery in spring 2004 with mackerel bait, circle hooks and training in de hooking sea turtles in place of closures.

What was not mentioned in the Discovery documentary was that the bait squid that Dr. Kubodera used, a one meter long diamondback squid had a light attached to it, a squid jig of the type that longline fishermen use, and I think it was this light that brought the giant in.

So for the deep sea squid hunt, I proposed using an optical lure attached to a camera platform with no thrusters, no motors, just a battery powered camera, and the only illumination coming from red light that's invisible to most deep sea animals that are adapted to see primarily blue.

Instead, they have cut back on spending. Gains in inflation adjusted personal consumption expenditure have averaged a mere 0.8 over the past five years the most severe and protracted slowdown in consumer demand growth in the post World War II era.

We would pass people fishing, perhaps reeling in their lines with struggling fish hooked at the end of them. Once I saw a man take a small fish out of a bucket and impale it, still wriggling, on an empty hook to use as bait.

MADRID The idea of integrating Israel into NATO has frequently been advanced as bait to encourage the Jewish state to make the necessary concessions for an Arab Israeli peace settlement. And some Israeli leaders Foreign Minister Avigdor Liberman, for example are convinced that joining NATO would act as a vital deterrent against Iran.

The reason that the electronic jellyfish worked as a lure is not because giant squid eat jellyfish, but it's because this jellyfish only resorts to producing this light when it's being chewed on by a predator and its only hope for escape may be to attract the attention of a larger predator that will attack its attacker and thereby afford it an opportunity for escape.

So this camera platform, which we called the Medusa, could just be thrown off the back of the ship, attached to a float at the surface with over 2,000 feet of line, it would just float around passively carried by the currents, and the only light visible to the animals in the deep would be the blue light of the optical lure, which we called the electronic jellyfish, or e jelly, because it was designed to imitate the bioluminescent display of the common deep sea jellyfish Atolla.

To put this in perspective, the United Nations Food and Agriculture Organization estimates that 60 billion animals are killed each year for human consumption the equivalent of about nine animals for each human being on the planet. If we take Mood s lower estimate of one trillion, the comparable figure for fish is 150.

A phool sees isolated examples of phishing, but does not appreciate the extent of professionalism devoted to it, nor how deeply this professionalism affects lives. Sadly, a lot of us have been phools including Akerlof and me, which is why we wrote this book.