You know, Liverpool. The Beatles.

The Beatles did not invent teenagers.

The Beatles consisted of four musicians.

And finally never ever join the Beatles.

Will you sing me a Beatles' song?

The hair style of the Beatles created a sensation.

Take the Beatles. They started a huge social revolution.

That's as bad as listening to the Beatles without earmuffs.

There was a guy called Dick Rowe who was at Decca Records and turned down The Beatles.

She lands months before the Beatles release The White Album, months before Martin Luther King was killed.

If it is sounding familiar, it is because I was at the same time in my life listening to the Beatles.

Or they had this apple by Yoko Ono that, of course, later on was, you know, made into the label for The Beatles.

2004. Brian Burton, aka Danger Mouse, takes the Beatles' White Album, combines it with Jay Z's The Black Album to create The Grey Album.

The Grey Album becomes an immediate sensation online, and the Beatles' record company sends out countless cease and desist letters for unfair competition and dilution of our valuable property.

Well, in 1994, when Pete Best was interviewed yes, he's still a drummer yes, he's a studio musician he had this to say I'm happier than I would have been with the Beatles.

Not all of the sources of soft power were American witness the role of the BBC and the Beatles. But it would be a mistake to ignore the role that popular culture played.

In the 1960 s, Keynesian policies delivered the illusion that everyone was benefiting, with high levels of employment and significant wage growth. Britain was the coolest place on earth, boasting the Beatles and the Rolling Stones and the pastel fashions of Carnaby Street.

It's a little bit like the days when we all had Beatles albums or Eagles albums and we'd make a copy of that on a cassette tape, and let our friends copy that cassette tape, and pretty soon, with successive generations that tape sounds like garbage.

And then finally you know, the best of all possible worlds some of you recognize this young photo of Pete Best, who was the original drummer for the Beatles, until they, you know, sent him out on an errand and snuck away and picked up Ringo on a tour.

The Beatles reminded us that money can t buy us love. Even Adam Smith, who told us that it is not from the butcher s benevolence that we get our dinner, but from his regard for his self interest, described the imagined pleasures of wealth as a deception (though one that rouses and keeps in continual motion the industry of mankind ).

When you're no longer locked in yourself, and as the wisdom or the intelligence or the scientific knowledge of the nature of the world, that enables you to let your mind spread out, and empathize, and enhance the basic human ability of empathizing, and realizing that you are the other being, somehow by that opening, you can see the deeper nature of life. And you can, you get away from this terrible iron circle of I, me, me, mine, like the Beatles used to sing.