That's a great idea.

Well, somebody had a great idea.

And I said, That's a great idea.

Peres thought that was a great idea.

That's another great idea.

Here's a great idea to spread End polio now.

One is you've got to have a great idea.

And everyone goes, Great idea.

My first reflex was to say, Hallelujah what a great idea!

I've got a great idea that's going to change the world.

And at that sushi bar we came up with a great idea.

Great idea, but it doesn't work at all.

Which he did and has since become a great advocate of the whole idea.

I mean, I thought it was a great idea, but I started building kayaks.

Great creativity can spread tolerance, champion freedom, make education seem like a bright idea.

Now, that's a great idea, but what I'd like to say is that, in fact, this is a great metaphor for the way that ideas happen.

And quite often we sit in a design meeting and we discover that there is this great idea.

So I don't want somebody who's saying, Hey, I've got a great idea in a business I know nothing about.

The first idea I'd like to suggest is that we all love music a great deal. It means a lot to us.

So, we're at the stage now where we have to do this the people who think it's a great idea.

What we need is an international reconstruction fund Sebastian Mallaby, Washington Post, great idea.

All of these would have been great things to do, and my nurses had no idea.

If a man named Jimbo came up to you in 2001 and said, I've got a great idea! We start with seven articles that anybody can edit anything, at any time, and we'll get a great encyclopedia! Eh?

So the metaphor I'd like the use I can take from a story of a great idea that's quite recent a lot more recent than the 1650s.

But the one thing that people could criticize was, great idea, but these guys can't do it.

He had an idea, a very clear idea.

But the idea has a merit. The idea has a merit.

This idea that we move up was central in the writing of the great French sociologist Emile Durkheim.

And with that confidence surge, I thought, Well, it's time to create a real bakery, so let's paint it. And the women said, That's a really great idea.

And I think this gives you a good idea of why parents think car seats are so great. Look at the kid in the car seat.

And I think about the idea that creating an idea, spreading an idea has a lot behind it.

But more generally, you know, one other example I think about this, which is great relative to the utopian idea.

And I strongly disagree with the idea that consciousness should be considered as the great product of the cerebral cortex.

And more than that, it's a confection of different ideas, the idea of plastic, the idea of a laser, the idea of transistors.

The response to a bad idea like, say, a tungsten light bulb is a better idea. OK?

So I want to talk today about an idea. It's a big idea.

It's a brilliant idea.

What a good idea!

What a good idea!

That's a good idea!

It's a brilliant idea.

What a wonderful idea!

That's a good idea.

It's a good idea.

Rory Sutherland I'm not sure this isn't the most perfect example of intangible value creation. All it requires is photons, neurons, and a great idea to create this thing.