And, likewise, we infected them with parainfluenza 3 that's a paramyxovirus and you see a little barcode here.

A material wand makes the building into a sort of Frank Gehry thing that reflects light in all directions.

Even now, the celebrated Betty Bigombe has not used a magic wand to bring Kony to the negotiating table.

And on each ballot form there is this encrypted value in the form of this 2D barcode on the right.

All right, I can see a rhinovirus and here's the blow up of the rhinovirus's little barcode but what about different rhinoviruses?

You can see that this barcode is the same family, but it's distinct from parainfluenza 3, which gives you a very bad cold.

Paul is the designer of this wand, and maybe its easiest for him to come over here and tell me in person what's going on.

You put a little piece of rice in the foot of a penguin that has a barcode, so it tells you who it is.

What we did is, we took tissue culture cells and infected them with adenovirus, and you can see this little yellow barcode next to adenovirus.

And so it is not any one stripe or something that tells me I have a virus of a particular type here it's the barcode that in bulk represents the whole thing.

It was really humbling to see for the first time, to really understand that even if I could have taken a magic wand and fixed everything, I probably would have gotten a lot wrong.

When I was in Huntington, trying to get a few things to work when they weren't, I thought If I had a magic wand, what would I do? And I thought, You know what?

And so, that's a hard way to look at things, so I'm just going to encode things as a little barcode, grouped by family, so you can see the results in a very intuitive way.

The long term success of the economy, and its capacity to build wealth and jobs, depends on productivity gains, which in turn depend on technical and organizational innovation. Governments cannot just conjure that up by waving a magic wand.

In paragraph 284 of its report, while recognizing that the Administration had instituted several measures to address mentioned deficiencies, such as incomplete inventory reports and the absence of barcode labels, the Board recommended that the Administration continue to introduce improvements in the asset management system.

America s fiscal and external deficits will not disappear just because the chief magician at the Federal Reserve waves his wand and says abracadabra. On the contrary, the longer Greenspan plays down America s dangerous macroeconomic imbalances with happy talk, the more damage they will ultimately inflict on the global economy.

Establishing a banking union by 2013 will not give Europe a magic wand with which to wave away the economic crisis overnight but it is a major and crucial step to restoring the confidence of Europe s citizens, international partners, and investors. It will ensure financial stability, increase transparency, make the banking sector accountable, and protect taxpayers money.

You can track it back to the factory. Once you can track it back to the factory, you can look at the manufacturing processes that were used to make it, and if it's virtuous, you can label it that way. Or if it's not so virtuous, you can go into today, go into any store, put your scanner on a palm onto a barcode, which will take you to a website.