Behavioral markers matter.

Health behavioral patterns.

So we've got these challenges, and what Richard Thaler and I were always fascinated by take behavioral finance, make it behavioral finance on steroids or behavioral finance 2.0 or behavioral finance in action flip the challenges into solutions.

We call these behavioral markers.

behavioral economics,economics,money,psychology

behavioral economics,business,data,economics,language

Behavioral finance has a long way.

The program, in a sense, is an example of behavioral finance on steroids how we could really use behavioral finance.

One is behavioral finance is extremely powerful.

behavioral economics,business,culture,economics,finance,self

This session today is about behavioral economics.

Behavioral is subconscious, you're unaware of it.

How do we take an understanding of the money mistakes people make, and then turning the behavioral challenges into behavioral solutions?

Now you might ask, what is behavioral finance?

So, these are what I would call behavioral markers.

So how does this all relate to behavioral finance?

So we've chatted about a couple of behavioral challenges.

I don't have to be in a behavioral context.

The behavioral economics perspective is slightly less generous to people.

This led me, as a behavioral economist, to an intriguing hypothesis.

Tiny little behavioral economics detail in Italy, penalty points go backwards.

More generally, I want to tell you something about behavioral economics.

Automatic behavior skilled behavior is subconscious, controlled by the behavioral side.

We have to understand why people are not saving, and then we can hopefully flip the behavioral challenges into behavioral solutions, and then see how powerful it might be.

These discoveries of behavioral markers, and behavioral changes are game changing, and like the discovery of the microscope because of our collecting data streams that we've actually never done before.

Look at what this does. This is a simple piece of behavioral economics.

And yet, what behavioral economics shows time after time after time is in human behavioral and behavioral change there's a very, very strong disproportionality at work, that actually what changes our behavior and what changes our attitude to things is not actually proportionate to the degree of expense entailed, or the degree of force that's applied.

And some behaviorist psychologists understand the impedance as an individual's disobedience to their behavioral corrections.

Let me now talk about another behavioral obstacle to saving having to do with inertia.

So we talked about all sorts of behavioral challenges having to do with savings eventually.

This is all behavioral autonomy here that's being conducted by the robot on its own.

But very, very recently, it's been possible to modify these sorts of behavioral arenas for physiologies.

Because in most of the life of the brain this is under control of behavioral context.

I mean from a public health level, where my training is you're looking at behavioral issues.

Karl Duncker created this experiment that is used in a whole variety of experiments in behavioral science.

The silver lining is, I think, kind of the reason that behavioral economics is interesting and exciting.

Based on a lot of evidence for mindfulness, cognitive behavioral therapy, very strong for our well being.

Behavioral finance is really a combination of psychology and economics, trying to understand the money mistakes people make.

No, no, no, this is a real study and it's got a lot to do with behavioral economics.

And what psychologists and behavioral economists have discovered is that by and large people use two simple rules.

The middle level of processing is the behavioral level and that's actually where most of our stuff gets done.

And behavioral design is all about feeling in control, which includes usability, understanding but also the feel and heft.

A behavioral metric of what intelligence is, and this has stuck in our minds for a long period of time.

1992 present Member, International Advisory Board, Project on International Mental and Behavioral Health, Harvard Medical School, Department of Social Medicine

There are changes in the brain a decade or more before you see the first signs of a behavioral change.