Breast pump advert comparing mothers to cows divides opinion online

The Elvie breast pump fits discreetly inside a nursing bra (Elvie Mother)

A breast pump company has divided opinion online with an advert that compares nursing mothers to cows being milked.

But yeah why not use them to advertise a breast pump for mothers who get to keep their babies?

The concept behind the campaign is based on the insight that many women who breast pump say they feel like cows.

The chorus continues Pump it out, pump it out, I'm feeding them babies, pump it out, pump it out, I'm milking my ladies.

It was called it was called The Air Pump, or something like The Leviathan and The Air Pump.

And this is the pump.

To mark the launch of what is said to be the world's first silent wearable breast bump, consumer tech company Elvie released a tongue in cheek music video inspired advert to showcase the freedom the new pump gives to expressing mothers.

By drawing a parallel between expressing women and dairy cows we wanted to put breast pumping and all its challenges in the spotlight, while demonstrating in an entertaining and relatable way the incredible sense of freedom that the new pump will bring.

So you're not helpless at the pump.

Refrigeration, Air conditioning and Heat pump Technical Options Committee

It's a real pump. You could actually pop the balloon.

You pump it at a high pressure through a nozzle.

It said a windmill could pump water and generate electricity.

You can't just drill a hole and pump it out.

And he managed to track down, Whitehead did, many of the cases of people who had drunk water from the pump, or who hadn't drunk water from the pump.

Yes, breast cancer.

People who hadn't drunk from the pump were not getting sick.

Curing Hereditary Breast Cancer

This is water going to Rio. People run their water pipes all over the place, and that little hut right there has a pump in it, and that's what people do they steal electricity they install a pump and they tap into the water main, and pump water up to their houses.

When you pump gas, you really don't think you're using the Internet.

Now you call it a vacuum pump he called it a vacuum.

I'm breast feeding my baby.

When the water heats up, we pump it back outside where it evaporates.

This is not the first time the Elvie pump has made the headlines.

Now this is a little pump with which you could inflate a balloon.

And now, if you have this pump, it's like a great, great sprinkler.

He found increasingly that people who drank from the pump were getting sick.

When you pump in air in a bicycle, you use a bit of this.

It's powered a bit like a Stairmaster you pump up and down on it.

MBI generates four images per breast.

These women have toxic breast milk.

He doesn't drink enough breast milk.

'Lord, open my breast,' said Moses,

'Lord, open my breast,' said Moses,

The second, the Canadian National Breast Screening Study, which began in the 1980s, also used annual mammograms and breast examinations for the screened group. But, in the control group, women aged 50 59 also received annual clinical breast examinations, and women aged 40 49 were given a single breast examination.

Pump water meant irrigation, a defense against hunger, which we were experiencing by that time.

These mothers pump their first offspring full of this pollutant, and most of them die.

WK Yeah, I want to build another one to pump water and irrigation for crops.

So, the wings pump up air in lemonade bottles, which are on top of that.

A professionally constructed solution pump airlift operation that incorporates a lengthy pontoon raft and divers

And although breast density generally declines with age, up to a third of women retain dense breast tissue for years after menopause.

I am not a breast cancer survivor.

HAVE WE NOT opened up your breast