And all of a sudden scientists are seeking designers, just like designers are seeking scientists.

And who's responsible? Designers.

Give power to designers.

Now, of course, many designers, many individual designers, achieve this is in a much more organic way.

Any computer designers in the room?

And please, any designers out there?

Industrial designers want to make novel things.

Tim Brown urges designers to think big

We re doing the same thing as designers.

Quick moment for the designers in the audience.

Now, this is not we're character designers, right?

You're great designers, but your designs are selfish.

And this exhibition is about the work of designers that help us be more elastic, and also of designers that really work on this elasticity as an opportunity. And one last thing is that it's not only designers, but it's also scientists.

Maybe we should let phone designers design the phones.

Because obviously the public are not professional product designers.

I tell you, designers are quite fantastic, you know.

We had fashion designers, installation artists, models, we had makeup artists, jewelry designers, all kinds of people working with me to make my wedding an art installation.

Let's summon the best designer, the mother of all designers.

And let's face it, designers, we need to reinvent ourselves.

But designers are really the glue that brings these things together.

They help companies and other designers think better about the future.

You never see architects or designers showing you their real world.

So the question is, what is the first question for designers?

They develop a persona, a signature style, much like fashion designers.

They're the dominant builders and to a large extent, the dominant designers.

It's what right thinking designers and all the clients are striving for.

In this case too, you have a mixture of scientists and designers.

Now, fashion designers have the broadest palette imaginable in this creative industry.

I would like, instead, to talk about how great some designers are.

The Council of Chief Designers was in charge of all space projects. Korolev was the head of the council, but the other Chief Designers more than a dozen considered themselves no less significant.

We teamed designers and investment experts up with 11 water organizations across India.

Design is not just for designers anymore. It's a process. It's not style.

So these are the brilliant scientists, engineers, designers that worked on this project.

Unfortunately it doesn't explain why so many designers remain mainly interested in designing chairs.

Airbag designers also have the problem of getting flat sheets into a small space.

And the tubing coming out of my chest was a nightmare for costume designers.

OK, designers, please put up your hands, even though I can't even see you.

That trailer led to another commission, to participate in whats called Tokyo Designers Block.

Richard, I think very correctly, made the point at the beginning before all the chair designers came out about the history of chair designers imposing aesthetic solutions on this kind of universal, banal, common problem of sitting.

So when designers are working on ideas, they can start building stuff whenever they want.

As designers, we need to be able to transition in and out of play also.

So, various ways to map and tag are also the work of many designers nowadays.

They didn't want a handful of designers owning the seminal building blocks of our clothing.

We conducted months of user research overseas, trying to think like designers, human centered design.

And that's why designers, more and more, are working on behaviors rather than on objects.