We love the idea that words, when pronounced they're just little more than pure information, but they evoke some physical action in the real world that helps us do work.

Or C sharp sometimes, tones evoke color.

But mostly they evoke a feeling of caring.

The mere mention of Hiroshima and Nagasaki is sufficient to evoke horror for us.

In other words, the beer maker knows also how to evoke flavor from the grains by using sprouting and malting and roasting.

Much, much more difficult is this, where the designs actually can evoke happiness and I'm going to just show you three that actually did this for me.

They're just cute, right? That's the idea, that's the idea.

Taken from their families, sequestered in a shadowy world of darkness for 18 years two nine year periods deliberately chosen to evoke the nine months they spend in the natural mother's womb.

And I think about the idea that creating an idea, spreading an idea has a lot behind it.

But the idea has a merit. The idea has a merit.

My body's an accumulation of ideas too the idea of skin cells, the idea of brain cells, the idea of liver cells.

So I had an idea. And the idea was very simple.

But we've got this bread, and what I did here is to try to, again, evoke even more flavor from this grain, was we've added into it the spent grain from beer making.

He had an idea, a very clear idea.

And more than that, it's a confection of different ideas, the idea of plastic, the idea of a laser, the idea of transistors.

That's the idea.

That's the idea.

We have no idea why it works, no idea at all.

But not just that also democracy, parliament, the idea of representation, the idea of equal citizenship.

Pure capitalism and globalization evoke horrific images. Swarms of capitalist locusts threaten to descend on defenseless, hardworking people, to quote the unfortunate metaphor used in a recent speech by Franz Müntefering, the chairman of the governing Social Democrats.

I don't want to give you the idea that synchrony is always a good idea.

You see the idea?

The idea is embryonic.

You've got the idea.

That's the whole idea.

One idea.

No idea.

Good idea!

Democracy matters because it reflects an idea of equality and an idea of liberty. It reflects an idea of dignity, the dignity of the individual, the idea that each individual should have an equal vote, an equal say, in the formation of their government.

So I want to talk today about an idea. It's a big idea.

And I had no idea where I was going. I had no idea.

The response to a bad idea like, say, a tungsten light bulb is a better idea. OK?

It's the idea of computation.

That's the idea of creativity.

So that was the idea.

The idea is like this.

Well, you get the idea.

So the idea was there.

Why has the idea spread?

Yes, so that's the idea.

Anyway, you get the idea.

Three voted against the idea.

He had the right idea.

Tom didn't like the idea.

What's the idea behind that?