Change happens slowly.

It'll change what happens at the dinner table.

That is how innovation happens.

That's exactly how it happens.

But sometimes something happens that triggers a phase change.

Change happens when we see things in a different way.

And I wonder how often that happens.

And therefore, what happens is someone will notice the change very quickly, and then they'll just simply revert the change.

And it's really interesting to see how this happens.

It's our own pond. And that's how it happens.

I'll lead you through, to see how this happens.

And it's kind of hard to picture how that happens.

But we don't really know how and why that happens.

And part of what's so interesting about this story to me is that in some ways, it's a great case study in how cultural change happens, how a good idea eventually comes to win out over much worse ideas.

We can't change every little thing that happens to us in life, but we can change the way that we experience it.

If it happens, how bad do you think it will be?

So I ask myself, how can I change? How can I change these things?

So what happens, okay, you take a role change, what happens if you do that at a really minimal level, like this tiny manipulation, this tiny intervention?

And here's how that happens. Let's start with a non intelligent brain.

And the story of how all that happens is in this book.

What happens is that bacteria are able to count how many of me and how many of you.

And I said, Yeah, it happens by itself. How did you know that?

How do we change behavior?

How could we care about something less than something that happens after we die?

How do I change MIME Types?

How do you make a change?

And how can we change that?

And nobody knows how this integration happens, and that's the question we asked with Project Prakash.

So how can we change this dynamic?

And how might that change their lives?

All this happens despite the fact that we know how to prevent and treat malaria, and we know how to do it cheaply.

How many of you know somebody who no matter what happens finds a way to get pissed off? How many know somebody like this?

How we build things can change as well.

Taking it forward, how do we change it?

How do I change my cell phone's ringtone?

It's not going to happen, you know, in one year, but it's an important, deeply economic and cultural change that happens through children.

Often what happens is you're planning so hard for like, How do I get through the hardest part? How do I get through the hardest part?

Thelma Golden How art gives shape to cultural change

How do we change these numbers at the top?

Jeff Hawkins on how brain science will change computing

Now, think about how this can change people's lives.

How would that change the capabilities of the surgeon?

So, how are we going to change the world?

How do we really change children's relationship to food?

Clay Shirky How cognitive surplus will change the world