We love new stuff new material stuff for sure but also new ideas, new adventures, new experiences.

And today, we're producing it from your old stuff, and it's going right back into your new stuff.

And when it diverts from what you want, we prioritize risk, we evaluate not just the new stuff, but the old stuff.

It's not roads, or penicillin, or factory tires it's the new stuff.

And you get him turned on, then he'll learn all the new stuff.

A time for even grimmer stuff than that, like in last April's New Yorker magazine.

We ought to buy some new office equipment the stuff we've got is out of date.

They've done incredible stuff, unbelievable stuff.

Which is sort of the idea that we normally have about what technology is It's all that new stuff.

But you are made of stuff, and you are using stuff, and you enslave stuff.

Some of the stuff we share is stuff we've made.

Some of the stuff we share is stuff we've found.

This stuff is really important. This stuff is really vital.

The New Atheists, for example, argue that religion is a set of memes, sort of parasitic memes, that get inside our minds and make us do all kinds of crazy religious stuff, self destructive stuff, like suicide bombing.

STUFF

And I like this because it challenges the way that we design stuff, and build stuff, and potentially distribute stuff.

It's the same stuff as this and the same stuff as this.

Stuff happens.

They're looking at the really little stuff that gets eaten by the slightly less little stuff that eventually gets eaten by the big stuff.

World population, PC placements, the archive of all the medical literature, Moore's law, the old way of sequencing, and here's all the new stuff.

So also, put reliable stuff last, the stuff that's going to run every time.

But we want stuff that we're going to love for years, not just stuff.

Pretty moderate stuff.

Very simple stuff.

It's real stuff.

It's great stuff.

Darling. Beautiful stuff.

CA And what about the people who love you and who see you spending you keep getting caught up in these new projects, but it almost feels like you're addicted to launching new stuff.

Product designer Eben Bayer reveals his recipe for a new, fungus based packaging material that protects fragile stuff like furniture, plasma screens and the environment.

This isn't easy stuff.

It's pretty simple stuff.

And start building stuff.

Fake stuff is obvious.

The small stuff counts.

AK Other emotional stuff.

Now some hard stuff.

Lots of complex stuff.

And really interesting stuff.

This is exciting stuff.

This stuff is everywhere.

It's the coolest stuff.

So now, instead of your stuff ending up on a hillside in a developing country or literally going up in smoke, you can find your old stuff back on top of your desk in new products, in your office, or back at work in your home.

I mean, if there's stuff on Google, why would you need to stuff it into your head?

And this is the other new way that is unique in how we work is, because it's never done, you have to do all this other stuff.

You know all the stuff.