They're looking at the really little stuff that gets eaten by the slightly less little stuff that eventually gets eaten by the big stuff.

And I like this because it challenges the way that we design stuff, and build stuff, and potentially distribute stuff.

But we want stuff that we're going to love for years, not just stuff.

They've done incredible stuff, unbelievable stuff.

All this stuff that happens around.

Look for that kind of stuff.

I love that kind of stuff.

But you are made of stuff, and you are using stuff, and you enslave stuff.

And we learned that small stuff stinks.

And I'm not making that stuff up.

We wouldn't have have that stuff, right?

I don't want to write that stuff.

Of that stuff, what do you carry?

Blah, blah, blah and all that stuff.

But it's something that is very precise stuff.

And that was very cool stuff back then.

So this stuff is not that hard, right?

Some of the stuff we share is stuff we've made.

Some of the stuff we share is stuff we've found.

This stuff is really important. This stuff is really vital.

STUFF

I think we agree on that. Where does the tree get the stuff that makes up this chair, right? Where does all this stuff come from?

It's really amazing that all this stuff is here.

Or that the World Weekly News makes stuff up?

All of that stuff is just on Wiki pages.

I grew up servants, cars, televisions, all that stuff.

They're going to make all that stuff go away.

And of that stuff, what do you actually use?

We actually got rid of all of that stuff.

But the materiality matters too, because in every society that anthropologists have looked at, material stuff operates as a kind of language a language of goods, a symbolic language that we use to tell each other stories stories, for example, about how important we are.

Look at that! I mean you cannot make that stuff up.

It's the same stuff as this and the same stuff as this.

The third lesson we learned is that policy matters. It really matters.

Stuff happens.

And I used three criteria the first was, I thought I'd talk about real design within reach, design that's free, not design not quite within reach, as we're fondly known by our competition and competitors, but stuff that you can find on the streets, stuff that was free, stuff that was available to all people, and stuff that probably contains some other important messages.

These are the sunglasses that don't scare people, simple stuff.

Skin flakes off, hairs grow, nails, that kind of stuff.

Now, why does stuff like that work? That's the question.

They say, Oh, yeah. They're always talking about that stuff.

That stuff it's suddenly all been turned on its head.

And I love sake and Kobe and all that stuff.

Where does it end up? We're used to seeing the stuff on our plates, but what about all the stuff that goes missing in between?

So also, put reliable stuff last, the stuff that's going to run every time.

How could I have made shapes like that or done stuff like that?

Pretty moderate stuff.