The typeface the typeface is Helvetica it's its 50th anniversary this year.

I thought the typeface Helvetica was the cleanest, most boring, most fascistic, really repressive typeface, and I hated everything that was designed in Helvetica.

I really, really, really hated the typeface Helvetica.

So they pick the worst background from any kind of PowerPoint presentation, the worst typeface.

Very interesting. This is a typeface designer from Israel who has designed he calls them typosperma.

And so I start thinking Max Miedinger and all those Swiss designers together, trying to outdo Akzidenz Grotesk, and come up with a new sans serif typeface and the movie starts playing in my head already.