He took a drink of whiskey neat.

Then at night, he'd drink whiskey and get writing.

But I wasn't into selling whiskey I was into selling ice.

He observes very carefully how a whiskey bottle should be touched.

Today I'm going to use a jug just to show you all. Let's get a bit of that poo in there.

Now, if you were to take a scoreboard and drop it on dirt and whiskey, that would be bad.

He once said that he laughed so he did not cry, that a good story, for him, was better than a drop of whiskey.

It turned out he was hired by a Scottish distillery to understand why they were burning so damn much peat to distill the whiskey.

Because when I decided to go into advertising, I wanted to do I wanted to airbrush naked people on ice, for whiskey commercials, that's what I really wanted to do.

It seems counter intuitive to adult learning, but remember, eight year olds live in a society where most of the time they are told, don't do this, you know, don't touch the whiskey bottle.

And so plastic comes from oil, so I phoned up BP and spent a good half an hour trying to convince the PR office at BP that it would be fantastic for them if they flew me to an oil rig and let me have a jug of oil.

If you had to walk a mile for a jug of water every day, as millions of people do, it's unlikely you'd use that precious water to bathe. Young entrepreneur Ludwick Marishane tells the amazing, funny story of how he invented a cheap, clean and convenient solution DryBath, the world s first bath substituting lotion.

And at that minute, you felt at one with the universe one with that jug of water, one with every human being, one with the Creator and you felt you were in the presence of power, of awe, of the deepest love, the deepest sense of compassion and mercy that you have ever experienced in your lives.