Experts stressed that setting up an e business platform would take between three and five years and would require a high level of cooperation among destination communities and between destination and international business partners.

Effective marketing channels include destination management organizations and tourism boards, tour operators, guidebooks, media, certification schemes, travel fairs, such as the so called business to business (B2B) and business to consumers (B2C) fairs, internet retailers and consumers' organizations.

Panellists cited change management adapting existing business processes and practices as the main difficulty for destination management organizations (DMOs) and tourism enterprises.

Part B provides an overview of current and future ICT trends and their implications for the tourism industry, including destination management systems, as well as best practices to facilitate business to consumer (B2C) and business to business (B2B) e commerce.

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It focuses on the practical modalities of new business models that destination management organizations and tourism enterprises should adopt to improve their competitiveness in tourism markets.

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