In order to market their tourism products efficiently, destination and tourism providers should keep abreast of technological developments and standards.

Any destination management system put in place should help in calculating the economic impact of tourism for a destination through performance evaluation mechanisms.

Contributing factors for the successful integration of local tourism enterprises into international tourism markets are adequate e tourism strategies that focus on tourism innovation in terms of tourism products and adoption of e business tools such as destination management systems.

It focuses on the practical modalities of new business models that destination management organizations and tourism enterprises should adopt to improve their competitiveness in tourism markets.

It does not therefore necessarily reflect the interests, the tourism wealth, or policies of the destination countries.

Governments should identify tourism niches that are most likely to increase the attractiveness and competitiveness of their destination.

Excluding France, the Czech Republic has become the second most popular tourism destination in Europe to Chinese tourists in recent years.

Defining a tourism strategy based on destination resources, consumer demand and the interest of local communities is the first step in engaging in an e tourism strategy and starting to build the image of the destination, using a DMS as a promotional tool and eventually as an online reservation system.

Panellists cited change management adapting existing business processes and practices as the main difficulty for destination management organizations (DMOs) and tourism enterprises.

DMOs have a key role to play not only in marketing tourism products but also in ensuring the management of the destination itself.

Government policies can encourage tourism distribution channels to give preference to sustainable tourism products by providing training to destination management organizations and tourism boards, developing industry driven standards and supply chain management approaches, educating the public on certification schemes and promoting travel fairs that focus on sustainable products.

ICTs can help local tourism providers avoid third party distributors, thereby redirecting value streams to destination countries and enabling the increase of foreign exchange earnings.

Acknowledging regional infrastructure's importance for fostering tourism in South Eastern Europe and transforming the region into a desired destination for people from all around the world

The final objective is to increase developing countries' inbound tourism flow, maximize the linkages among stakeholders, and enhance their autonomy in the management of their destination.

Sustainable consumption in tourism integrates sustainability issues in the selection of destinations and service providers and in the tourists' behaviour during their stay at the destination.

A key point to bear in mind is that e tourism websites serve a dual function to provide information for visitors to aid in planning their trip and to advertise and sell tourism products once the visitors are already at the destination.

Second, access agreements threaten the ability of local communities to generate future revenues from tourism because fewer visitors will come to an environmentally degraded destination. Finally, the cultural

However, experts agreed that the use of ICTs by destination management organizations and tourism enterprises is the best and lowest cost avenue for reaching the greatest number of consumers, converting their interest into sales and ultimately competing on a global level in the tourism market.

Destination management and promotion are key strategies to respond to consumers' expectations, ensure sustainable development and improve the relative position of destinations in developing countries on the global tourism market.

Many countries have pursued the concept of destination management organizations, which are taking a lead in tourism and which involve the local authorities working in partnership with other local stakeholders.

WTO (Tourism) World Tourism Organization

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Cultural and natural heritage, educational, health or wellness and medical tourism are becoming fundamental drivers for choosing a destination and correspond to what is being offered in destinations in developing countries.

A rich vegetation, unspoiled beaches, yachting marinas and fine coral reefs make the islands a natural tourist destination, and tourism continues to be the most important economic sector for the Territory.

Eco tourism, cultural and natural heritage tourism, health and medical tourism and adventure tourism are some of the tourism niches that are increasingly marketed by destinations and tourism enterprises in developing countries.

Changing the destination did not work, the destination stays unmodified.

The discussion started with a recognition that, in light of the contribution of tourism to the economies of many developing countries, ICTs and e business can play a key role in helping destination management organizations and tourism suppliers in developing countries to promote their products and services worldwide.

In developed countries, considerable resources are being invested by tourism providers to design user friendly destination management systems based on innovative ICT based tools offering various functionalities to meet their customers' expectations.

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