Independent watchmaking concept laboratory MB F has assembled a team of watchmaking professionals and artists who view the designing and creation of radical timepieces as their mission.

Designing.

Imagine designing spring.

In designing this we followed a few basic principles.

Novelty is a concept of commerce, not an aesthetic concept.

You see, at the level of a concept, it was a great concept.

Children were designing solutions for a diverse range of problems.

I said, I'm designing newspapers.

I'm not talking about designing telephones that look like that, and I'm not looking at designing architecture like that.

It's a wild concept.

I have a studio in London that has a particular approach to designing buildings.

We're designing for this machine dialect.

(a) Is this concept acceptable?

My friend is currently designing a user interface for the new operating system.

In designing and implementing the programmes, UNIDO followed a target group oriented strategy.

But in fact, it's phenomenally complicated to take a concept I and a concept tiger and blend them together.

And this is what we're designing for.

I got into this business designing products.

This is people designing their own experiences.

Now, visual thinking was a tremendous asset in my work designing cattle handling facilities.

That's sort of a bogus concept.

Questions (a) Is this concept acceptable?

Yves Behar on designing objects that tell stories

It's really about designing from the inside out.

It's fun to get into designing with sound.

Graphical tool for designing and simulating logic circuits

But what about designing something that isn t physical?

And we're in the business of designing soundscapes.

Imagine designing with the kinds of microbes that we want in a plane or on a phone.

The United Nations should play a decisive and central role in designing international economic policies.

For the last 20 years I've been designing puzzles.

That really involves designing behaviors and personality into products.

And I realize I do both when I'm designing.

And then, usually after two months, we start designing.

Are we designing for the world that we want?

Are we designing for the world that we have?

They're designing hydrogen bombs. But someone in the logbook, late one night, finally drew a bomb.

You can start by designing the human into the process.

Again, we start by designing the human into the process.

And so I will finish by showing you a new city we're designing for the Chinese government.

That database should become a fundamental resource for all UN Habitat programmes in designing programmes and projects.

The concept

So, nobody was supposed to know they were actually designing bombs.

Chip Kidd Designing books is no laughing matter. OK, it is.

They are residing in the person who is designing that form.